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In 2017, I was tasked with developing an updated homepage for to increase conversions on the website. The homepage we started with was very busy, provided many calls-to-action, and wasn’t where we wanted it to be statistics-wise. With the new design, we wanted to shorten up the page and remove a lot of the clutter to get more content above the fold and to make the UI more direct.

I came up with a much cleaner design and in turn, our conversions skyrocketed! There wasn’t a drastic move in other stats like time-on-site, bounce-rate, etc. but it accomplished what we needed it to.

The left is the new design and the right is the old design: